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Hulu to personalize ads, VoD, buy-in new originals for TV service

Hulu came out fighting at its advertising Upfront presentation, unveiling a beta for its new streaming service at $40, brand-new advertising tools and more original programming partnerships, and it claimed that 47 million people watch Hulu regularly. Hulu said that in partnership with advanced advertising player BrightLine, it will bring E-commerce into the living room, offering viewers the opportunity to engage directly inside a commercial with a personalized, location based overlay, where viewers can select a movie theater, time and purchase movie tickets through their connected TV. The company said it plans to enable similar capabilities for other brand categories, like retail and quick-service-restaurants, in 2018. Starting this fall, Hulu advertisers will have access to a validated measurement solution across…

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