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iPass explains it painful business model software transformation

The CEO of iPass has been telling investors and anyone who will listen that iPass is not the company it once was. It’s a tough story to tell investors that revenue A is falling, but revenues B and C are rising. We’ve seen this particular conjuring act at various operators, but in particular we have seen it done well at Yahoo! where CEO Marissa Mayer dubbed her rising revenue streams as Mavens, short for Mobile, Video, Native and Social. In the end though she had to sell the company. Has the message about iPass got across yet? Well at the last quarterly results meeting CEO Gary Griffiths was clear. It has taken two years of work, the company is almost…

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