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iPhone X’s leap forward may signify a new tiered pricing approach

Apple is breaking new ground with the iPhone X, the most radical redesign of the normally conservative iPhone to date. So far, the vast majority of coverage has focused on the X (pronounced ‘Ten’). Priced at $1,000, the X will be available in November – later than normal. The new pricing threshold is a big step up for Apple, although not inherently an indication of future minimum pricing levels. It is thought that the iPhone X’s screen has driven the cost of the phone up substantially, and the rumored low manufacturing volumes may also keep the per-unit cost of the phone higher than Apple’s already relatively expensive handsets for the foreseeable future. The upcoming iPhone 8S (or maybe Apple will…

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