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As Jio prepares to be a quad play provider, can it repeat mobile disruption?

Disruptive telco Reliance Jio continues to add fuel to a fiery Indian market. In the latest chapter, Jio has finally revealed plans to launch its own hybrid broadband direct-to-home (DTH) service in May, paving the way for quad play bundles which could put it a step ahead of the incumbent operators again, just as its high-impact free data promotions come to an end. Round the world, mobile-only operators are racing to acquire wireline assets or partnerships. In mature markets, where the cellular market is subject to saturation and price wars, bundling of fixed, mobile and video services is one of the only ways to increase revenue, market share and to boost a carrier’s percentage of consumers’ total telecoms and media…

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