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Late-to-play Amazon could gain market share in video ads

Amazon has launched a new video advertising platform that’ll stream targeted ads against online shopping experiences on PCs, smartphones and tablets. Amazon is rolling out its so-called “out-stream” video ads across markets in the US, UK, Canada, Spain, Germany, Italy, France and Japan. The ads are out-stream because they don’t appear in a video player, but instead will appear on Amazon’s e-commerce pages and apps. The new video ads are part of Amazon Media Group, and are separate from Amazon’s earlier video advertising experiences that were squarely “in-stream.” In 2016, Amazon launched the daily 30-minute series “The Fashion Fund,” a fashion-focused reality TV show turned web series starring Diane von Furstenberg and Anna Wintour. Amazon picked up the series after…

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