The newest standard in the US broadcast TV sector is ATSC 3.0, which promises to bring the broadcasters into the mobile age. The technology is still making its way past the regulator, the FCC, but it is already too little, too siloed and too late to make a significant impact. ATSC 3.0 could begin being deployed by early next year. Broadcasters are eager for the upgrade – it promises to transform over-the-air TV by delivering broadcast content through an IP backbone that will enable local stations to improve emergency alerting, deliver UHD content, offer video-on-demand and improve advertising. Local station groups like Sinclair Broadcast Group have placed a lot of hope in ATSC 3.0 as a bridge to the future…