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LG pushes its voice assistant experience beyond Google

Rather than narrowing its potential audience by cutting out Google altogether, LG Electronics is hoping that its new smart TV voice assistant called ThinQ will win over consumers to the LG way of thinking, while still providing compatibility with Google Assistant. This has the makings of a great user experience, combining features such as Google Photos and Maps with a voice assistant tailor made for navigating LG TV sets. ThinQ is capable of handling “a few hundred” voice commands, so the limited voice processing clout of the new service within LG TV sets means that Google will still have a significant part to play, as any voice requests that LG cannot handle will be processed by Google Assistant in the…

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