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Mobile ad-blocking likely to surge in the west after Google’s move

“Mobile ad-blocking remains an Asian phenomenon” is the conclusion of the latest report from GlobalWebIndex (GWI), the ‘State of Mobile Ad-Blocking Q2 2017’. This claims that mobile versions of ad-blocking software have notable limitations when compared with their desktop cousins – limitations that are holding back a mobile ad-blocking boom in the US and other regions outside Asia. The use of ad-blocking software in general is rising at a rapid rate in the US, but latops and PCs remain the primary devices for browsing and viewing video, whereas in many Asian markets, this role goes to smartphones. GWI’s data found that of 427 US internet users aged 16-64 who have blocked an ad in the past month, 68% used ad-blockers…

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