Close
Close

Published

Netflix can seize a massive content opportunity with China deal

Netflix will be earning some extra revenue from licensing its original content to iQiyi, one of China’s top OTT video services. Netflix, Amazon and others have had trouble with entering the massive market for streaming video in China, but Netflix has found a way in through the back door: by licensing its original content iQiyi, one of China’s top OTT video services. The deal should give Netflix a massive boost in the largest and most difficult video streaming market. Streaming video is booming in China, and there are three large OTT service providers who provide both SVoD and Advertising VoD services, of which the latter are the most popular. The top video streaming service, Youku Tudou, is owned by the…

Close