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Netflix looks for most of its next 100m to come from mobile

Netflix may have missed out on its subscriber targets for the first quarter of 2017 by a small margin, but by the time this article goes to press, the SVoD (streaming video-on-demand) giant will be knocking on the door of the 100m subscriber milestone, as it approaches its tenth birthday. And it expects much of its user growth to come from mobile. Netflix added 4.95m subscribers in Q1 2017, to end the period with a total subscriber base of 98.75m in the US and internationally, of which 94.36m are paid memberships. Its international subscriber base grew by 3.53m in the quarter to total 47.89m, a number which is poised to overtake its 50.85m-strong domestic membership very soon. It has added…

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