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News Corp takes on Facebook, YouTube with global ad platform

News Corp has finally launched the global digital advertising platform that the company’s top executives have been touting for the last several months. The company has been eager to make its moves in digital adtech while capitalizing on the major points of weakness coming from the digital duopoly. News Corp CEO Robert Thomson has spent the past year criticizing the digital advertising space, and particularly its two leaders Facebook and Google. The verbal attacks were spurred in part by an investigative report published by News Corp-owned Times of London earlier this year, which found that major brands’ advertising was appearing alongside extremist video content on YouTube. That exposé led to YouTube’s so-called adpocalypse, in which several top advertisers pulled adverts…

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