The weekend’s showdown between the New England Patriots and Seattle Seahawks broke the most-watched record for a US TV program with 114.4 million viewers, according to Nielsen. Despite this, the NFL is reportedly considering further embracing direct OTT delivery to US and international consumers, but remaining frustratingly ambiguous about how exactly it plans to do so. The Nielsen numbers also showed that 118.5 million viewers tuned in to watch pop star Katy Perry’s half time show, 4 million more than the actual game until the closing minutes when 120 million watched the Patriots secure the title with an end zone interception. The pre-game coverage also achieved a record 72.7 million viewers. But the Nielsen numbers don’t account for viewers in…