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Nielsen wants to banish batch learning with new AI system

Audience measurement giant Nielsen is the latest to jump on the artificial intelligence bandwagon, releasing its new Nielsen AI product plug-in for its Marketing Cloud clients this week – claiming to use adaptive learning technology to automate audience optimization and make “real time” responses to changes in consumer behavior. The grey area of AI and machine learning technologies continues to throw up confusion and contradiction even for industry professionals and, most importantly, investors. As much as we like to poke fun at Nielsen’s failings, a company with as much data clout and industry experience as it has, means Nielsen should produce a rather reliable and effective piece of artificial intelligence technology. Nielsen AI says its audience optimization functionality works by…

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