Close
Close

Published

Nokia shows off its digital health and VR toys with new advertising format

Nokia has premiered what it calls a first-of-its-kind immersive virtual reality advertising experience for its new line of digital health products. The advert is hitting two Nokia birds with one virtual stone. The ad shows off Nokia’s own burgeoning line of VR content creating hardware – the OZO camera – and its suite of digital health products. Nokia claims it is advancing advertising, and the prospect of VR e-commerce, with the new spot by “allowing consumers to not only discover Nokia’s new digital health products and solutions, but to interact with them and, in a first for VR, make purchases directly through an immersive experience”. Indeed, retail is one of the key verticals where VR seems likely to make a…

Close