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Nokia touts future of VR ads but who’s the audience?

Nokia has premiered what it calls a first-of-its-kind immersive virtual reality advertising experience for its new line of digital health products. The advert is hitting two Nokia birds with one virtual stone: the ad shows off Nokia’s own burgeoning line of VR content creating hardware – the OZO camera – and its suite of digital health products. Nokia claims it’s advancing advertising, and the prospect of VR e-commerce with the new spot by “allowing consumers to not only discover Nokia’s new digital health products and solutions, but to interact with them and, in a first for VR, make purchases directly through an immersive experience.” Indeed, retail is one of the key verticals where VR seems likely to make a huge…

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