Orange’s upcoming mobile banking service for France had a high profile in the operator’s media event last week. It is an example of Orange’s strategy to kickstart revenue growth by diversifying the services it offers under a multiplay umbrella. Like many other converged operators in saturating telecoms markets, Orange has been relying on quad play service bundles to extend its market reach and increase its share of consumers’ total telecoms and media spend. However, some of these providers are seeing slowdown and price wars even in the quad play, and companies like Orange and Telefonica are looking to bundle in further services, to add value, secure customer loyalty and boost ARPUs. Smart home and connected car offerings are common tactics,…