In the area where telecoms, media and Internet converge, technology allows network owners, ISPs, broadcasters and content owners to emulate one another, and so turn into different types of companies. Several recent examples have involved operators trying to become content owners. Verizon and AT&T have been making major acquisitions to boost their control of content, and ability to play in original content like Netflix, Amazon and Comcast. In the UK, BT has engaged in a multibillion pound battle with pay-TV provider BskyB to secure the best sports rights and has started commissioning original content. Now Orange is going into the business of original content too. In March, it created a new entity, Orange Content, which it says it will run…