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Orange postpones banking launch, discovers challenges of vertical expansion

Orange is discovering some of the challenges of moving into new vertical markets. It was all set to go live this week with its new Orange Bank in France, following various pilots and a launch in Poland. However, it will now delay the French debut until after the summer, because tests carried out with employees since May did not meet “the standards and criteria of excellence in terms of quality and reliability”. The bank, based around Orange’s acquisition of Groupama Banque last year, has been positioned by the operator’s leadership as the centrepiece of its strategy to drive growth outside traditional mobile broadband markets. But devising quality services for new markets is tough – especially those, like finance, which are…

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