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OTT Video News, Deals, Launches and Products

A data-driven video advertising unit will launch later this year within NCC Media, the cable media group owned by Comcast, Charter and Cox Communications. Comcast’s Media 360 advertising arm will combine resources with the partner firms to design, deploy and sell unified ad solutions across NCC’s footprint in the US, delivering targeted audiences across linear and VoD platforms – using “non-personally identifiable data and targeting capabilities.” Satellite transmission technology provider NovelSat has extended its partnership with French encoding firm Ateme, integrating its PCIe-based NS10C Satellite Modulator cards and NS20C Satellite Demodulator cards into Ateme’s Titan software converged headend. The tie up is targeting broadcasters launching HD and UHD transmission, with the joint system including high efficiency satellite signal modulation within…

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