Italian recommendations software company ContentWise has landed its largest deployment to date, powering content personalization, discovery and search for Telefónica’s Latin American multiplatform video services – covering live TV, multiscreen VoD and catch-up services. ContentWise bases recommendations on a viewer’s profile and preferences, providing its testing and performance analytics capabilities to Telefónica, allowing the operator’s editorial team to experiment with various editorial strategies to measure business outcomes. Telefónica has kept quiet about almost all its recommendations software sources, other than Israeli firm Jinni popping up in Spain. Telefónica has some 4.6 million TV subscribers in Latin America, where it operates under the Vivo TV and Vivo Play brands in Brazil, plus Movistar TV and Movistar Play brands in Chile, Peru,…