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OTT Video News, Deals, Launches and Products

Intertrust Technologies said this week that it has a deal for its Personagraph private data market with Yengage. It will use the Personagraph consumer data platform to power its digital advertising operations. Yengage is a subsidiary of Japan’s D.A.Consortium and is one of the largest media buying companies in Japan. Intertrust anonymizes and protects identity data, while still allowing advertising companies to use it. Yengage will use Personagraph to target ads to its portfolio of apps in the US and Asian markets. Korean media technology provider Alticast has renewed its intellectual property licensing deal with TiVo, accessing the Rovi patent portfolio to bring advanced video features to IPTV, cable and DTH providers in Korea, where Alticast has a huge market…

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