The Multimedia over Coax Alliance (MoCA) has announced that Cambridge Industries Group (CIG), a Shanghai-based networking equipment manufacturer, has joined its wireline networking standards body as an Associate member. CIG began offering MoCA adapters at CES last month, and the MoCA membership list now stands at 44 companies, with 217 certified products. Dish Network has launched a truly excellent marketing campaign called “Tuned In To You” in an attempt to combat declining consumer satisfaction levels with pay TV services. Faultline has been suggesting for years that US pay TV operator s should focus on customer care as a core competence. This began with a multi-million dollar advertising campaign which addresses common pay TV frustrations, followed by Dish claiming to have…