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Paramount augmented reality app a low point for Viacom’s vision of VR

As part of its bid to engage younger, smartphone-addicted viewers, Viacom has pushed ahead into new video formats and technologies under its Viacom NEXT studio. The studio is “working on the future of entertainment,” the company declares on its website, which isn’t quite fully built yet. “With a focus on virtual reality, we are making room-scale interactive music experiences, narrative worlds, games, and exploring live-action capture techniques.” Viacom is desperate to wedge its feet into any open doors at the moment that could lead to more engagement with its target audience: young viewers who don’t watch TV. The studio debuted earlier this year with the launch of a mind-bending music video. It has since released a handful of other VR…

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