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Programmatic Advertising for Video Forecast

Programmatic Advertising for Video Where will it take the TV Industry? Revenue Forecast 2017 – 2022 Key Takeaways * Programmatic video advertising in the US will more than double over the next five years to reach $20.72 billion by 2022. Programmatic will account for nearly 90% of all digital video advertising by 2022. Ad-supported OTT video revenue will grow 1.6X to reach $23.44 billion by 2022 Programmatic TV ad spend will reach $16 billion by 2020, representing under 20% of total TV ad budgets Introduction As more eyeballs move to Internet-distributed video, more ad budgets are heading that way, too. The great transition to digital media we’ve witnessed over the past five years has opened up a new world of…

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