Qualcomm’s product strategy has been about far more than chips for many years, as it has gradually expanded beyond handsets and into a wide range of enablers for mobile and embedded sectors. Wireless charging, fingerprint recognition, connected healthcare solutions and machine vision are just some of the areas where the company has announced R&D efforts and commercial products, as it builds up full platforms around its key target markets. Now it is changing the labelling of its core product family, the Snapdragon system-on-chip, to reflect the shift from processors and modems, to full platforms. Snapdragon is no longer a single component but “an anthology of technology, composed of hardware, software and services that are not fully captured in a word…