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Qualcomm rebrands Snapdragon to move from processors to platforms

Qualcomm’s product strategy has been about far more than chips for many years, as it has gradually expanded beyond handsets and into a wide range of enablers for mobile and embedded sectors. Wireless charging, fingerprint recognition, connected healthcare solutions and machine vision are just some of the areas where the company has announced R&D efforts and commercial products, as it builds up full platforms around its key target markets. Now it is changing the labelling of its core product family, the Snapdragon system-on-chip, to reflect the shift from processors and modems, to full platforms. Snapdragon is no longer a single component but “an anthology of technology, composed of hardware, software and services that are not fully captured in a word…

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