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Redbox to take Pay Per View approach to its 2nd online venture

It was only a matter of time before Redbox Instant rose from the ashes, and this week rumors have surfaced that it is about to happen. Redbox Instant was seen as a bit of a gamble for Verizon, which insisted that it had control of the online vehicle, because it had over 100 million customers it could point at the service. Redbox owner Outerwall took just a 47.8% holding, so effectively lost control of the business. But in the same way that Netflix was always going to have to do an online service to supplant its DVD online ordering system, Redbox was always going to have to make the same transition to online. At present its kiosk business rents DVDs…

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