Close
Close

Published

Rise of Nollywood drives first Africa OTT win for Cisco Infinite

Nigerian media group Envivo Communications has selected Cisco to power its new OTT streaming service, nVivo TV, for the African continent, pushing the idea that content produced by Nollywood (the Nigerian film industry) is the fastest growing form of video in the world. We would argue that Bollywood is not yet at saturation point and represents a far larger market, given the booming mobile industry in India. Figures emerged this week showing India has overtaken the US to become the world’s second largest smartphone market behind China, shipping 40 million devices last quarter, according to research from Canalys. However, the reported rise of Nigerian-grown content represents an opportunity to potentially mirror what is currently happening in India on a similar…

Close