Rocket Fuel is a programmatic digital advertising technology firm that’s using machine learning and artificial intelligence (AI) algorithms to deliver hyper-targeted ads. The company claims its software as a service (SaaS) demand side platform (DSP) and data management platform (DMP), coupled with predictive AI technology, can optimize advertising campaigns to deliver better results by discerning which ad is the most appropriate to deliver to a user at any given moment. “Rocket Fuel is a predictive marketing platform,” said Nikos Acuna, director of business strategy at Rocket Fuel. “Our mission as a technology company is to make marketing meaningful.” The company’s vision for advertising can be summed up in this statement: “I am not the same person at 7:30 in the…