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Roomba hits damage control in smart home data sale snafu

It was meant to be a glorious investor call, fresh off the news of bumper profits and the successful $141m acquisition of its largest EU distributor, but the maker of the Roomba, iRobot, has had to hit the brakes – after a misunderstanding about its plans to sell indoor home location data sparked online outrage. The spectacle hints at the Smart Home as a Service (SHaaS) we should all prepare for. It’s a theme mentioned in the enterprise IoT survey that Canonical carried out (see separate article), where the margins are crushed out of hardware and businesses have to turn to online platforms and services as a way to increase their revenues. A smart home supplier might sell a device…

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