Close
Close

Published

Samba closes $30m round after deal with Kantar

It’s quite often that after a definitive deal is struck for a start-up, it will raise a round of funding, and clearly Samba TV had been waiting on its partnership with Kantar Research in the US before it completed its latest $30 million round of funding. As we said earlier in June, Samba came at audience measurement more by accident than design, creating a software platform, initially designed to recommend content on smart TVs, based on what people have watched. But by anonymizing that data and collecting summaries of it, it has created a powerful platform for audience measurement. Samba TV in the US partnered Kantar Millward Brown, part of Kantar, the research arm for WPP, the largest advertising agency…

Close