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Set top software market congesting with APAC pay TV drive

Prolonging the life expectancy of set tops in the field has fast become a lucrative market, with pay TV operators bringing OTT type features to their subscriber bases while slimming down on hardware deployment costs. This won’t last forever as true OTT video viewing eventually becomes the norm, but another vendor in the space arrived on our radar this week called Seraphic, talking about invading the digital set top market in Asia Pacific which, unlike Western markets, is nowhere near saturation point. Seraphic’s business model is a simple one, selling HTML5-based TV software products to set top and smart TV manufacturers, compatible with mainstream HbbTV and Freeview standards. It incorporates mainstream web apps, supporting YouTube TV, BBC, CinemaNow, Chili TV,…

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