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Sky looks to streaming for full European coverage

Sky Europe may have overtaken Liberty Global at the top of the continent’s pay TV league, but its claim to have also taken over as number one in streaming is clearly misleading at best. It is hard enough to measure overall pay TV market shares accurately when the operators also have customers taking just broadband or mobile services, but counting streaming subs is a real black art. There are so many different variants, such as sVoD, live streaming, TV Everywhere as part of a conventional pay TV package, broadcaster portals like BBC iPlayer, mobile TV services, video sharing sites like YouTube and social media platforms. Some of these are converging, but if we just count total number of hours viewed…

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