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Sling TV is Adobe’s first linear TV partner for cloud platform

Dish Network’s Sling TV will be one of the first to take advantage of Adobe’s new Advertising Cloud platform for programmatic ad sales. The cloud product partnership enables Adobe’s marketer customers to bid on Sling TV’s premium ad inventory, in both linear TV and on-demand formats, in real time in an independent, private marketplace-type environment provided by Adobe’s platform. Adobe announced the new Advertising Cloud product at the company’s annual Adobe Summit earlier this year. It’s an end-to-end platform for managing advertising across traditional TV and digital formats, and includes the demand side ad platform Adobe now owns through its acquisition of TubeMogul. Adobe closed on the deal in December 2016. The idea is for Adobe to offer a product…

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