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Spincast’s Internet TV app marries content with addressable adverts

Spincast TV is a new global multi-screen Internet TV platform that’s marrying OTT video personalization with addressable advertising and point of purchase e-commerce features. The platform works as something of a user-generated site for professional content creators. Content partners are able to distribute any and all of their content to global viewers on the platform and derive revenue from advertising. The company rolled out its new addressable advertising engine last month. It delivers “actionable ads” that are targeted to viewers based on demographic data, so-called “psychographic” data (that refers to the likes, interests and habits of a viewer), geography and other viewer attributes. Spincast is hoping to help its content partners cash in on leveraging psychographic data and other bits…

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