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Star India outbids giants for IPL, but Amazon might still want in

Skeptics are doubting how Star India can possibly make a return on investment from the $2.6 billion it has just paid for worldwide Indian Premier League (IPL) rights, despite viewing figures for the Twenty20 cricket tournament being off the charts. However, there is still the possibility that the guiding hand of Amazon may play a major role in the Indian entertainment group’s cricket monopolization strategy. Star India is expected to make a loss on the IPL for the first two years, but we are among the optimists who believe the full five-year time frame for the deal, from 2018 until 2022, will certainly pay dividends, and then some – particularly as the contract includes the rights for digital distribution as…

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