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Super Bowl hits 7-year low in live TV ratings but streaming soars

Despite the exciting game, the 2018 Super Bowl failed to attract the record-breaking linear TV audience that NBC and its advertising partners, not to mention the NFL, were hoping for. Instead, viewership of the event, considered the biggest sporting event in the US each year, was down 7% over last year’s game, delivering a meager 103 million viewers. Nielsen gave the game a 47.4 overnight rating, the lowest overnight rating for the Super Bowl since 2011. NBC had to do some digging to present the results with optimism. It noted in a press release that the live audience was a 20% increase over the last Super Bowl in which the Patriots and the Eagles went head to head, back in…

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