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T-Mobile USA fights falling subscriber growth with free Netflix

‘Straight to Netflix’ is the latest initiative from T-Mobile USA on its path of disruption. This offers subscribers to its T-Mobile One family plan free subscriptions to the video streaming service with unlimited data – but this is a move that will come at quite a cost to the Uncarrier. New or existing subscribers with two or more T-Mobile One lines (costing $40 a line) can qualify for free, all-you-can-eat Netflix. Disruptive and pro-consumer, definitely; desperate to revitalize growth after being handed its smallest number of phone additions in three years, in the last quarter – perhaps. This takes nothing away from yet another cleverly sculpted marketing strategy. TMO  has once again broken the mold, as not many operators in…

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