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Tegna expands OTT reach with Tubi TV investment

US broadcaster Tegna has distinguished itself from the pack in its mission to cash in on the rise of OTT viewing and digital advertising by monetizing its content on digital platforms, and helping its advertiser clients place local ads across digital and streaming ad-supported services. Broadcasters are facing a dual-frontline battle for survival in the age of OTT; not only are their viewers moving online, but their advertisers are, too. Regional and local advertisers have slipped through the cracks during the digital transition. As audiences have fragmented across devices and platforms, regional and local advertisers have a hard time reaching their DMAs across ad-supported OTT services. To combat this, Tegna launched Premion, an OTT ad network that enables local advertisers…

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