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Tele Columbus explains reason for swerving Netflix

German cableco Tele Columbus is one of the few remaining tier 1 operators in Europe not to integrate Netflix into its pay TV programming. A panel of top pay TV executives at Cable Congress last week voiced split opinions on the trend of partnering with the SVoD service rather than attempting to stifle its growth – with Liberty Global reminding everyone as often as possible about how it partnered Netflix years before Sky’s recent move. Virgin Media Ireland CEO Tony Hanway said, “Consumers are viewing it anyway. Netflix is now the third most viewed channel on Virgin Ireland – why would you not integrate it?” Cannibalization of TV subscribers is of course the primary deterrent for operators yet to take…

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