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Telefónica expands Viacom deal to mobile, delaying the Netflix effect

On the back of a market-altering deal with Netflix in its native Spain last week, Telefónica has chosen a different flavor of partner for its streaming operations over in Latin America, selecting US media company Viacom International Media Networks to revitalize its mobile-first Movistar Play offering. This is essentially the polar opposite move. With Netflix being so well-established in Europe, a partnership makes sense; whereas in Latin America, Netflix does not enjoy the same level of dominance despite its obvious rise in popularity. Telefónica has therefore sought the helping hand of Viacom’s content clout to boost Movistar Play uptake – delaying the inevitable eventuality where Telefónica expands its Netflix partnership to Latin America. Significantly for Viacom, the deal is the…

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