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Telefónica seduction successful – which operators are next for Netflix?

Telefónica is preparing to be the first major operator of 2018 to integrate Netflix into its pay TV offering, in a long line of traditional TV providers accepting their fates – a twist which may have been ignited by a bemused Telefónica boardroom studying Netflix’s seemingly unstoppable trajectory after last week’s set of results. The Spanish TV market leader has stood firm since rumors surfaced last year about negotiations between the two. According to reports from local Spanish news outlets, speaking to sources at Telefónica, Netflix CEO Reed Hastings and Telefónica President Luis Miguel Gilpérez have held discussions to provide Movistar+ subscribers with Netflix content on set tops in the next quarter. Befriending Netflix rather than battling it has been…

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