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The duopoly forces Europe on advertising walled gardens

There was yet another fascinating debate at London’s Connected TV World Summit this week about advertising, specifically about opening up the market for advanced advertising. Or rather closing it. There is one debate with a title something like this in every advanced advertising forum for the past 4 years, and as usual they fail to ask the most basic question – will TV actually continue to have as much advertising as before? To the combined panel, and the audience too, this is just a matter of how advertising will shift from linear TV networks to OTT services – it’s a matter of how, not if. We have already pointed out that Netflix, by delivering billions of hours of video (1…

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