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Time for GoPro to hang up cameras, become pure video editing biz

Amazon, Apple, Google, Sony and Snap have all been rumored as possible suiters to acquire GoPro over the years, now each of these tech giants will be applauding their decisions to hold out, as the camera maker reported it will miss earnings expectations and slash its work force by 20% to under 1,000. There is little point in slating GoPro’s product line, having produced an excellent portfolio of cameras and a brand that no other manufacturer on the market has been able to match. GoPro has become the adrenaline-junkie’s best friend and is adorned by racing cars and airplanes to record action scenes the likes of which had never been seen prior to the birth of the GoPro camera. The…

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