Another 7.3% of pay TV customers in the US plan to ditch their pay TV service, according to the latest TiVo quarterly report which takes in 3,000 US interviews. But the report shows a lot more, and it’s free so go download a copy here. It seems to confirm the idea that was being pushed about ten years ago, that channel unbundling is on the way. Funnily enough another report out this week from The Diffusion Group (TDG) suggests that every major US TV network will introduce a direct to consumer OTT service in the next five years. Our only question is how those who wait 5 years will manage to survive in the meantime? It looks like consumers are…