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TomTom signs Baidu, Cisco deals, squares up to rival Here

TomTom seems to be ramping up its plan to rival Here, the incumbent leader in the automotive mapping market, with a string of announcements this week. It comes as battle-lines continue to slowly be drawn in the industry, which is being rocked by major moves in the supply chain. TomTom has partnered with Baidu, added Western Europe to its HD Map coverage, and unveiled a PoC with Cisco that uses lasers and fiber optic cables to monitor cars traveling down a road. The emerging industry is still a little incestuous – with companies signing deals with multiple partners, ahead of clear battle-lines being drawn. But it is clear that TomTom and Here are headed for a drawn-out conflict, as they…

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