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TV Networks want operators to act as SVoD distributors

Content owners and TV networks which have launched direct-to-consumer SVoD services, are finding it challenging to sell subscriptions on their own, according to executives speaking at CES. Some of these networks are now trying to pivot back towards distribution partners to boost subscriber numbers. Today, most of the main TV networks and content owners have SVoD products in the market – though they aren’t all doing very well. Going direct to consumer is a big shift for TV networks that have operated largely as B2B organizations. Networks have been faced with building out not only the technology stacks needed for operating an OTT service, but also the customer relations and billing systems that are required for video service retail, according…

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