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Twitter hopes to get its groove back with live programming push

Twitter wants to take a slice of the digital video advertising pie that Facebook and Google have been largely enjoying for themselves by becoming a 24/7 live streaming social video network. Twitter revealed its ambitious new plans to go all in on its content strategy during the company’s first NewFront presentation. Twitter announced some 16 new content partners this week, ranging from sports to news and entertainment. And in order to differentiate itself from Facebook and YouTube, Twitter’s content strategy will continue to focus on live content – because, Twitter CEO Jack Dorsey said, Twitter is a “live” platform that brings information about what’s happening around the world to its users in near-real time. Twitter invested heavily in live content…

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