Close
Close

Published

UK survey show families sit and watch four different programs

The fast facts takeaways from telecom regulator Ofcom’s Communications Market Report show the UK to be a nation of binge viewers, with 94% having digital TV, and watch broadcast TV 3.5 hours day, where 76% of adults have a smartphone and yet where we stubbornly continue to use analog radios. But underlying this are some clear mistakes. We never take seriously anything that Broadcasters Audience Research Board (BARB) says because it deliberately promotes TV, and yet Ofcom has used its numbers. The 3.5 hours a day of TV viewing actually includes anything watched using a DVR which was recorded in the last 7 days. So people who start every program 15 minutes late and speed through the adverts are including…

Close