Broadcasters in the US are unwilling to cede any more eyeballs to the rising tide of internet-delivered video, as two of the four large national networks in the US recently expanded distribution of their content across internet-connected devices. Broadcasters have been hesitant to offer their content online for two reasons: first, they don’t want to cannibalize any of their slowly eroding linear TV audiences, upon which their ratings and TV advertising revenue rely; and second, networks have to stitch together rights agreements with affiliate stations across the country, which has proven to be a challenging task. Consequently, broadcasters have offered on-demand access to most of their content online – though through TV Everywhere apps that are only available to pay…