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US consulting firm urges NFL, MLB, Nascar to go online like eSports

Sport has a real dilemma, a kind of Catch 22. Millennials are abandoning sports, where TV gives them to the choice to do so. That’s seems to be clear from research published this week from US management consulting firm LEK. LEK’s advice is to take sport where the Millennials are – online and into eSports formats, including fantasy leagues. Of course, if sports like NFL, MLB and Nascar, and networks like ESPN and Fox Sports, go down this route, then that will further undermine viewing of sport by non-Millennials on the TV. “The old model is under pressure,” says Alex Evans, Managing Director in LEK’s Sports practice and a co-author of the study. “Traditional sports organizations rely on TV, especially…

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